Search Market Growth Projection
January 26, 2010
Short honk: The addled goose enjoys collecting market projections. A remarkable one appeared in Silicon Republic in the story “Global Search Market Tipped to Grow 46 Percent.” The article cites the ever-reliable comScore and points out that “Bing is showing the most rapid growth”. Okay.
But the key number to me was in this passage:
The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year.
So, this is the 2008 to 2009 growth. The headline suggests that this is the growth for the future. I am confused about:
- What does “search” mean?
- The method of collecting the data: free or fee? Raw counts or numerical recipes?
- What will be the size at the end of 2011?
Stephen E Arnold, January 25, 2010
No one paid me to ask this question. I don’t know to whom to report questions. Perhaps I can call the USA hotline and inquire.
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