An Attensity About Face?
February 3, 2010
Update, February 3, 2010, 9 pm Eastern. A person suggested that this administrative move is designed to get around one or more procurement guidelines. Sounds reasonable but if the marketing push were ringing the cash register, would such a shift be necessary?–Stephen E Arnold
I learned that the Attensity Group has set up a business unit to sell to the Federal government. I thought Attensity’s roots were in selling to the Federal government and that the company’s diversification into marketing was a way to break free of the stereotypical vendor dependent on US government projects. Guess I was wrong again.
A reader sent me a link to this January 28, 2010, news release “Attensity Government Systems Launches as a Wholly Owned US Subsidiary of Attensity Group.” I noted this passage in the news release:
AGS offers a unique combination of the world’s leading semantic technologies: Attensity Group’s full offering of semantic engines and applications along with Inxight technologies from SAP BusinessObjects. Government agencies can now leverage — for the first time – the powerful capabilities enabled by the combination of Inxight’s multi-lingual advanced entity and event extraction with that of Attensity Group’s patented Exhaustive Extraction. Exhaustive Extraction automatically identifies and transforms the facts, opinions, requests, trends and trouble spots in unstructured text into structured, actionable intelligence and then connects it back to entities – people, places and things. This new combined solution provides researchers with the deepest and broadest capabilities for identifying issues hidden in mountains of unstructured data — inside emails, letters, social media sites, passenger manifests, websites, and more.
In my experience, this is a hybrid play. Along with consulting and engineering services, Attensity will make its proprietary solutions available.
According Attensity, AGS, short for Attensity Government Systems, will:
provides semantic technologies and software applications that enable government agencies to quickly find, understand, and use information trapped in unstructured text to drive critical decision-making. AGS solutions pre-integrate nouns (entities) together with verbs, combining leading semantic technologies, such as Inxight ThingFinder, with Attensity’s unique exhaustive extraction and other semantic language capabilities. This creates a unique capability to see important relationships, create link analysis charts, easily integrate with other software packages, and connect the dots in near real-time when time is of the essence. The comprehensive suite of commercial off-the-shelf applications includes intelligence analysis, social media monitoring, voice of the citizen, automated communications response and routing, and the industry’s most extensive suite of semantic extraction technologies. With installations in intelligence, defense and civilian agencies, Attensity enables organizations to better track trends, identify patterns, detect anomalies, reduce threats, and seize opportunities faster.
I did a quick check of my files on Inxight. A similar functionality may be part of the Powerset technology that acquired acquired. My hunch is that Attensity wants to go after government contracts with a broader offering than its own deep extraction technology. The play makes sense, but I wonder if it will confuse the ad execs who use Attensity technology for quite different purposes than some US government agencies.
Will Attensity be a front runner in this about face, or will the company build out other specialized business units? I can see a customer support unit coming from a vendor, maybe Attensity, maybe not? The bottom line is that search and content processing vendors are scrambling in order to avoid what some business school egg heads call “commoditization.”
Stephen E Arnold, February 3, 2010
No one paid me to write about vendors selling to the US government. I will report this to the US government, maybe the GAO just to show that I am intrinsically responsible.
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2 Responses to “An Attensity About Face?”
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Hey Stephen! I just wanted to clarify why we did this. Our government business continues to grow and be an important part of Attensity Group. We launched a separate organization within the Group as a standard practice that many companies do for their government business in the case where much of that centers around security.
Doing this enables us to separate our corporate governance so that all of the top secret work we are doing can remain that way. Since we are now a global company and have citizens from countries outside the United States on our board, separating this part of our business out was the best corporate structure to enable us to have the right governance to maintain the top level of security that is important for our critical work with these agencies!
Thanks,
Michelle de Haaff
CMO – Attensity Group
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