Apple-Google and $100 Million between Pals
February 12, 2010
Who knows if this is accurate? Neither Apple nor Google are sharing much information about their tie ups, hook downs, and work arounds. “Google Paying Apple More Than $100 Million Annually For iPhone Search Deal” caught my attention because I had not thought about Google paying anyone to use its search system. Apple, mercenary outfit that it is, seems to have liked this approach to search. With Apple and Google starting to fall out of love, Apple may have a way to make some quick money with its new pal, Microsoft. Who would have thought?
For me the most interesting comment in the write up was:
While Apple isn’t going to stomp into search, Apple’s deals with Google have become more contentious lately, as the companies are increasingly competing with each other. Our source tells us when Apple first introduced the iPhone, it hammered out its deal for Google Maps in two weeks. When Apple prepared to launch the iPhone 3G with GPS a year later, it was a six-month process “full of acrimony” to get the maps deal finished.
Apple may not be a world beater in search, but the company does know how to put a world of hurt on those entities it wishes to decore. Google is not immune. Just ask Amazon about ebook pricing, Kindle SDKs, and intra company management squabbles triggered by the Cupertino crowd.
Stephen E Arnold, February 13, 2010
No one paid me to write this. I will report this sad fact to the USDA, an organization more faithful to the precepts of Johnny Appleseed than any other fruit purveyors.
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