The Biggest Names in Enterprise Search!
April 10, 2010
I received a link to a “National Press Release.” When I click the link here, I saw this title: “BA-Insight’s SharePoint Search and FAST Search 2010 Webinar Series Features the Biggest Names in Enterprise Search.” I don’t have too much of a problem with hyperbole. I find it amusing that the “biggest names in enterprise search” did not include individuals from:
- Autonomy and its chief wizard, Mike Lynch
- Exalead and the prescient François Bourdonclek
- Google and co founders Sergey Brin and Larry Page
- Lucid Imagination and Eric Gries and Marc Krellenstein.
I could ennumerate this list but I am not sure I would feel comfortable using the bold phrase “biggest names in enterprise search” even if those in my bulleted list were on the program.
Enterprise search is a flawed phrase, but it is one that seems to resonate. The reality is that there are many different types of search, and I am not sure that two firms, despite their stellar reputations, can deliver across the spectrum of chemical structure search in enterprises engaged in drug research, search for specific legal information related to a matter, search for rich media in an enterprise engaged in broadcast television news, etc.
I think the headline would have made me more comfortable if it has said, “A Webinar Focused on Improving Information Access in SharePoint Using Technology Certified by Microsoft.” No superlatives are needed in my opinion. If the “biggest names” can’t make the basic product work, is there not a logical thread to tug?
Stephen E Arnold, April 11, 2010
A freebie.
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