Autonomy Amps Social and Rich Media

April 14, 2010

At the National Association of Broadcasters conference, Autonomy announced enhancements to the Virage MediaBin platform. The latest version of MediaBin “automatically forms a conceptual understanding of all rich media assets located in any internal or external repository, including social media, blogs, and videos.” Autonomy’s “meaning based computing” makes sense out of non text content. The firm said:

Autonomy Virage’s solution overcomes these challenges by enabling businesses to automatically understand the value of all digital assets created both inside and outside an organization, and dynamically deliver the right content to the right customer, every time. At the core of Autonomy’s Virage MediaBin platform is the Intelligent Data Operating Layer (IDOL) which allows businesses to automate the processing of all rich media assets. IDOL forms a conceptual understanding that allows marketers to automatically tag and classify any rich media asset, regardless of format or language. Virage MediaBin applies this intelligence to deliver advanced analytics, automatic categorization, summarization, concept clouds, dynamic content associations, content hyperlinking and automation of business processes and workflow.

In addition, the new release:

provides enhanced innovations to “watch and listen” to video. The product automatically converts video to text and time synchronizes with a preview of the content. Video assets can be quickly and easily found with pinpoint accuracy to the exact location within a video where a word or phrase is spoken. This is dynamically associated with other critical digital assets.

You can get more information about MediaBin at www.autonomy.com/dam.

Stephen E Arnold, April 14, 2010

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