SAS and Social Media

April 28, 2010

The social media bandwagon rolls on. I read “SAS aims to Make a Splash in Social Media Analytics” and realized that even large firms cannot ignore the shift to Facebook’s impact. True, there are many social media companies, but Facebook has emerged as the go-to service, threatening to eclipse even Twitter. The story says:

SAS says its technology can identify influencers within social networks, quantify their impact and from that forecast the future volume of social media conversations. The ultimate aim is to predict what impact these conversations will have on a business so companies can allocate relevant resources, create “what-if” scenarios and correlate key marketing metrics like brand preference, web traffic, online campaign effectiveness and media mix.

IBM SPSS will be quick to respond. Statistics could even become even more fun.

Stephen E Arnold, April 28, 2010

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Written by Stephen E. Arnold · Filed Under Business strategy, News, Text analytics, Text processing

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2 Responses to “SAS and Social Media”

And they told two friends . . . | DOHERTY/Associates/LTD on April 30th, 2010 5:32 pm

[…] SAS and Social Media (arnoldit.com) […]
And they told two friends . . . | DOHERTY/Associates/ LTD on December 6th, 2010 2:54 pm

[…] SAS and Social Media (arnoldit.com) […]

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.