Travel Search Report
May 1, 2010
With rumors of Google getting “interested” in travel as a content space, I noted this summary of a report from Epiphany Solutions. The information provides some detail about the sample’s travel search actions. From what I can tell, the sample is mostly focused on the UK market. Nevertheless, there are some useful data in “Thomas Cook and the Travel Sector.”
I noted that the company with the highest “organic visibility”, which I think means content, does not have the most magnetism. On the surface, the data caused me to ask myself, “Hmm. Maybe the efficacy of keyword advertising is losing some pull?”
Next, the companies with the most links were not automatically at the top of the league table. The question I posed my internal interlocutor was, “So maybe this link stuff is slipping?”
The information on the Web page is useful and I tucked it in my Google and Travel folder. A happy quack to the Epiphany folks. I wonder is this is a Jonathan Edwards’ style outfit? Insight in the glen and all that.
Stephen E Arnold, May 1, 2010
Unsponsored post.
Comments
One Response to “Travel Search Report”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
This is only a standard US charger. I wish sellers would read the listings before offering to sell their items. It is what we do as customers. I don’t think it asking too much that they sell what they are listing.