Shocker: Business Intelligence Frustrates Some Users
May 12, 2010
Ah, consider the business intelligence analyst from 1990. Most of these folks received healthy injections of statistics in college and most underwent special treatments in SPSS or other specialized tools to crunch data.
Drag the slide in Sony Vegas to the video segment shot earlier this week. Business intelligence has become dashboards and digested reports. The analysts are still around but building protective walls with their stats books, slide rules, and pocket protectors.
The reason is that middle managers want user friendly business intelligence systems. Even more important, these new and improved business intelligence systems should be delivered without pesky analysts. What MBA wants to be told that she has to wait one day for the analyst/programmer to set up her report.? I can hear the comment, “I need it now. I mean one minute.”
When I read “BI Tools Struggle to Keep Up,” I chuckled. The write up references an azure chip outfit which I routinely find the equivalent of a medieval believer buying a relic from a vendor on a muddy side street near the cathedral. Even better, the article reports that most people need to improve their business intelligence software. No surprise there. Most businesses are desperate to find a way to generate sustainable revenue. Finally, about half of those in the survey find business intelligence systems to difficult to use. No surprise. Most MBAs want to get info, make money, and dodge the food for free line.
The fix? Buy a content processing system that delivers answers. I am not sure how the business intelligence analysts respond to disintermediation or marginalization. Interesting write up and a signal of a new direction in search and content processing. Make everything simple. The data might be inappropriate or wrong, but easy is good for some folks in the survey sample.
Stephen E Arnold, May 12, 2010
A frebie.
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