Google Loads the Say We Are Sorry Loop
May 20, 2010
I read “Google Apologizes for Google Wave Confusion” and remembered a comment from a psychology class 40 plus years ago. The professor, who was a bit of a behaviorist character, made the point that some folks just run a “tape” without thinking. Today the tape is an MP3 file or the new WebM video format. The effect, in my opinion, is the same. The “tape” runs and plays an old, familiar tune. “We’re Sorry, So Sorry” or a variant thereof. I recall the profuse apology in A Fish Called Wanda: “I’m sorry. So very, very sorry.” Worked in the movies. Will it work in real life? Here is the key passage in my opinion:
Google executives offered a mea culpa of sorts for Google Wave on Wednesday, noting that the company did a poor job of explaining Wave’s purpose. Going forward, the evolution of Wave will probably look a lot like Gmail, they said.
Apologies tape. Play it again, Sam.
Stephen E Arnold, May 20, 2010
Freebie.
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