How Does Social Network Content Affect the Quality of Search?
May 20, 2010
Punch Communications proposes the addition of real time social media factors into search results could serve to galvanize the quality of an organic search.
The evolution of real time social networks impacts the speed at which we receive news and current events, as well as produce more online discussion around those topics. This is one of the most popular attributes of social media. However, according to Benzinga’s article “Social Search May Galvanise Organic Results” PR, search and social media agency Punch Communications, suggests this appearance of social network content in search engines has the potential to make their results much more organic than ever before. They suggest the influence of algorithms and Google’s page rank system on non-paid search responses could be lessened and will only continue to grow in tandem with the popularity of social media. This is a good thing, right?
Melody K. Smith, May 20, 2010
Note: Post was not sponsored.
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