Google and the AdSense Kimono
May 25, 2010
On a trip to Japan, my hosts entertained me at a restaurant featuring geishas. I learned that much of the training involved schooling in specific behaviors. Nothing was left to chance. The article “Google Reveals Revenue Splits with Websites”, I thought of the phrase “open kimono.” Or is it a artifice, a contrivance?
Source: http://4.bp.blogspot.com/_ZW0IF4CQIhU/SNip1ahEkWI/AAAAAAAAAOQ/avlTFbHCXmw/s1600-h/07071358PD.JPG
In my opinion, the most interesting passage in the story was:
Google’s AdSense for Search partners get 51 percent of the revenue brought in by advertising put next to results of Internet searches at their Web sites. Google explained that its share of revenue reflects the company’s costs, including research and development of search and AdWords technologies. “Of course, we cant guarantee that the revenue share will never change (our costs may change significantly, for example), but we don’t have any current plans to do so for any AdSense product,” Mohan said. “Over the next few months well begin showing the revenue shares for AdSense for content and AdSense for search right in the AdSense interface.”
I was hoping for more information about the movement of payouts, but apparently that is not material. I hope more information becomes available. Right now I am reminded of artifice:
‘….Fragrance rose from the cushions and from her robes as she moved.’
Stephen E Arnold, May 25, 2010
Freebie.
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