Huddle the Next UK Software Success?
May 25, 2010
I learned last week that collaboration is a booming market. It is not search per se, but search systems are including collaborative features. My thought is that an outfit like Huddle will probably hook up with one or more search systems, so I wanted to document the existence of the company. I received a link within a Tweet. After some clicking around, I located “Group Collab Service Huddle Raises $10.2 Million for US Drive.” I am not sure if search is going to be embedded in collaboration or collaboration will be embedded in search. What I have as an hypothesis is that the boundary between these two functions—collaboration and search—will be defined by customers, not marketing bunnies and azure chip consultants.
Three points:
First, Huddle has received an infusion of cash with Matrix Partners as the lead dog. The news is that the money pile is about $10.0 million.
Second, Huddle is headed to the US to make life more difficult for WebEx, GoToMeeting, Microsoft, Google, and the numerous collaborative players. Huddle, like the ambitious Wave and the Byzantine SharePoint 2010, may be forced to manage “information objects”, not just do VoiP and display screens for conference participants. The “storage” option for registered users may indicate that the Huddle team has bigger ideas in mind. The pricing plan is here.
Third, according to the write up and PR video, the company is in deep clover. The notion of a start up as “cash flow positive” is quite interesting.
Matrix obviously believes that the $10.0 million with become $100 million or more. With oil in the spotlight and airplanes falling off cliffs, the bet may make sense.
Stephen E Arnold, May 25, 2010
Freebie.
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