IBM Wants You to Have an Information Agenda
June 14, 2010
I read “An Information Agenda Is a Comprehensive, Enterprise-Wide Plan that a CIO Can Use to Achieve Short and Long Term Strategic Changes.” Then I realized that this was not an article. Item was a pitch to download a white paper that would explain an Information Agenda. If you want to read this gem, you can navigate here and snag a copy. I flipped through the document and realized that IBM speak is an example of the importance of synonym expansion. An “agenda” is a plan. Marketers also use such five dollar words as “road map”, “horizon document,” and – my favorite — “Action Scenarios”. My hunch is that in today’s financial climate, CIOs are not exactly sure what problem is going to be solved by a “short term and long term strategic change.” The focus seems to be on controlling costs, keeping systems working, and figuring out how to deal with moving targets. Just my view from the goose pond, or as more properly described by an IBM marketing professional a “strategic analysis point”. I wonder where mainframes fit into an information agenda?
Stephen E Arnold, June 14, 2010
Freebie
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
