Endeca Crosses the Finish Line
June 17, 2010
Short honk: I heard that the engine behind Finish Line is Endeca’s. Navigate to the MarketWatch story “Finish Line Launches Mobile Commerce Site in Partnership with Endeca and Unbound Commerce.” The MarketWatch story said that the new site “m.finishline.com, [was] built on top of the same Endeca eCommerce search and merchandising technology that powers www.finishline.com.
For me, the key passage in the write up was:
Unbound Commerce used the open application-programming interfaces (APIs) of the Endeca Information Access Platform to connect its Mobile Presence platform to Endeca’s search and merchandising technology. This new, integrated product helped Finish Line quickly adapt its existing search and navigation infrastructure over to its new mobile commerce site. This consistency allowed the mobile site to feature Finish Line’s online customer reviews, which help shoppers to make a decision between competing brands while visiting one of Finish Line’s 670 stores. From a smartphone, shoppers can read reviews by other shoppers with similar tastes to determine the best product while standing in the aisle of the store.
Endeca’s system can generate facets with aplomb and now the company is combining structured and unstructured data in a mobile implementation. I have one source that that the system by Unbound Commerce. Endeca is demonstrating its platform’s versatility in the mobile eCommerce market.
Stephen E Arnold, June 17, 2010
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One Response to “Endeca Crosses the Finish Line”
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Thanks for the honk, Stephen. Indeed, Unbound is behind FinishLine’s mobile site. The first phase leveraged their Endeca platform to deliver a mobile catalog. The second phase, about to be launched, brings in their ATG platform for shopping cart and mobile-based merchandizing. Unbound Commerce provides a very cost-effective way to get Endeca-based sites mobilized.