Comcast Gears Up for Combat
June 27, 2010
Comcast, is getting aggressive in the over-the-top video market. With thePlatform, a Seattle-based Comcast subsidiary, the company announced its not-so-subtle intentions to bring the wealth of online video to several different non-computer formats.
Over-the-top means files come via traditional broadband, but do not require any of the business or technology affiliations with the underlying broadband network. “Unlike other video management systems,” the company recently said. “thePlatform’s mpx Beta allows customers to upload multiple media files simultaneously and easily distribute video to websites, mobile phones and other IP-connected devices with a few simple clicks.”
ThePlatform is already compatible with the Apple iPad, and the company also says it will work with Google TV when that launches. Comcast, who has never really been a contender in the digital video world, clearly sees an opportunity and is taking exciting steps to rise to the top, especially by looking at catching the Google wave. Hopefully, consumers will be equally intrigued.
Patrick Roland, June 27, 2010
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