Tuenti: Survivor or Sushi?
August 7, 2010
In the fluid social media world the competition is get fierce. As some companies continue to grow and gain more members others fall behind and unable to catch up are forced to undergo major changes.
Tuenti, which is also known as the Spanish Facebook has enjoyed a successful rise. It is an invitation only based social network that provides consumers with many different options. The telecommunications group Telefonica had attempted to get its social media network off the ground has brokered a deal to buy Tuenti. Telefonica wants to become a household name in the social world so with the help of Tuenti hopes to become a household name.
The UK’s social giant, Bebo, was supposed to be a premier social networking. Bebo started out at the top and gained a loyal group of followers. However after losing many of its members to more popular social sites, and with new ownership, it now faces a long road back to the top.
Social networks are now becoming search and content publishing ecosystems. Can Tuenti bring luster to European social networking? Will Tuenti be a survivor or sushi? Pass the wasabi, please.
Stephen E Arnold, August 7, 2010
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