Amazon and A9: Still Kicking
August 15, 2010
Be sure and check out Jeff Dalton’s blog. A recent entry, entitled “Jeff’s Search Engine Caffe: SIGIR 2010 Industry Day: Lessons and Challenges from Product Search” recaps some valuable lessons on search engines.
A9‘s Daniel Rose presents a “buying funnel,” and relates this to Elias St. Elmo Lewis’ 1898 AIDA model: “awareness is followed by interest, then desire, and finally action.”
We need different tools for different stages, and not one facet fits all. Amazon is a marketplace, so the search must be designed for real time.. Zero clicks indicates the search result contained all the information necessary.
We need to satisfy user needs before the user knows he has a need. We can offer different interaction mechanisms (not one facet fits all), and let the type of content influence the way the search works.
Bret Quinn, August 16, 2010
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