Search Marketing in Transition
August 23, 2010
Truism: Times have changed. Truism 2: Marketing methods have to change too.
The customers now expect more value for money, high product quality, and have become increasingly price sensitive, expecting higher customer service, and businesses to have greater respect for their time. The organizations that can understand the change in the customers’ expectations can achieve best growth in spite of the challenging scenario, and this applies to all search, software, and information technology vendors.
According to the recent news article “Insufficient Budgets, Shortage of Skills, and Inadequate Tools Hinder Marketing Efforts, New Accenture Study Finds”, a survey among 400 senior marketing executives all over the world concludes that the old marketing methods no longer work. In order to achieve growth objective, marketers must master customer analytics, offer innovation, and improve customer engagement and marketing operations, apart from making effective use of online marketing methods. Marketers have to overcome the barriers as mentioned in the study else they face extinction.
We will be running a group of stories about search and content processing vendors who are successfully changing their sales and marketing strategies. You will be surprised at who is on top and who is not.
Leena Singh, August 23, 2010
Freebie
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
