More Content Experimentation
August 26, 2010
It seems that each time we’re presented with new media technology, the content industry cries that the sky is falling. In reality, the sky never falls. A fascinating article by Michael Scott in Techdirt.com entitled “How Many Times Will Content Industries Claim The Sky Is Falling Before People Stop Believing Them?” outlines a paper by respected intellectual property lawyer/scholar Mark Lemley. The article outlines the pattern we’ve seen repeatedly. In the end, the new technology increases the market and creates new opportunities.
Scott asks, “Isn’t it about time that politicians, judges, and the press stopped just believing the industry every time they make this claim?” Admittedly, many of the technologies did require changes to the business models. Some legacy players went out of business. Scott emphasizes the big picture: “Failing companies and failing industries are two totally different things.”
Brett Quinn, August 26, 2010
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