iPad, Search, and Home
August 29, 2010
Will the tablet application kill search? Probably not. What the tablet seems to be doing is changing the behavior in the home. I was surprised.
Called everything from a portable computer to an e-reader the iPad has created quite a buzz. People everywhere are bringing home their new iPad and figuring out what the little gadget really has to offer. According to the article “iPad users keep their toy at home” a recent survey conducted by Cooper and Murphy Webb uncovered some interesting results about the new gadget and how UK owners are using it.
For the survey, 1,034 UK iPad owners were interviewed. Of those surveyed 27 percent said that they do not take their iPad out of the house while 35 percent of those interviewed admitted that they rarely take the gadget outside of the home. Most people complained that the shiny screen on the gadget was hard to make out in the bright sunlight. Surprisingly many of the respondents noted that they used their iPad more for entertainment, mostly games than anything else. It beat out game consoles for the title of “primary entertainment device.” A whopping 37 percent went so far as to say that they liked their iPad more than their gaming consoles. It seemed that the majority of these owners were impressed with the gaming capabilities of their new gadget rather than the ability to browse the Internet or read books.
The iPad was designed to be a direct competitor with the traditional PC but survey results show that the device is not quite ready for that. Of those surveyed 55 percent admitted that they still enjoyed surfing on their laptop or desktop rather than the iPad. The survey results showed that though users enjoy the new iPad it has not becoming their primary computer device. Though the features and animation are impressive the device with its small screen and limited processor does not overshadow the PC. The survey results show that the tablet does offer users some impressive features but before it can be crowned the “PC killer” it has to able to dominate the techno world.
The iPad expands the nature of search. It does not kill search in our opinion.
April Holmes, August 29, 2010
Freebie
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