Will Microsoft Be Able to Succeed Online?

August 30, 2010

It has been nearly a lost decade for Microsoft online, generating no returns on its Internet ventures. The ZDNet.com article “Microsoft’s Lost Eight Years Online: More Than $6 Billion Down the Tubes” discusses the financial hits of Microsoft’s Internet follies, comparing its fiscal reports of the past ten years. Microsoft has delivered a profit here and there since it has been consolidating online results, but the profits are rare.

Though the software giant says it believes in the shareholder value and thinks of the Return on Investment (ROI), it has ever been in huge operating losses, and did not make much money. Microsoft has recently touted its success with Bing, and the search engine will continue to gain share on successful partnership with Yahoo. Microsoft’s ineptness has until now cost it what Amazon, Google, and Face book have gained, but now all eyes are on cloud computing to cover the lost grounds.

On the other hand, Microsoft has a stake in Facebook. Google doesn’t. Who looks smarter in social media?

Leena Singh, August 30, 2010

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