IGear and Search without Search
September 15, 2010
One of the clearest signals about the “search without search” trend is the use of Web technology to make tailored information available. One of the writers for Beyond Search called my attention to “I/Gear TV”, a system that allows a manufacturing and production operation to roll up information from different sources, tailor it, and display it on standard LCD televisions or computer monitors. The system features a graphical administrative control panel. The authorized user can select information to display, specify what data are displayed and when, and then stream the content to connected devices.
The system has applications beyond the shop or plant floor. When I reviewed the company’s description in its blog post this morning, I could see that this type of system would be useful in schools, government agencies, and almost any office setting.
However, the key point about IGear’s system is that it delivers tailored information to users who can see the content at a glance. There is no searching required. The approach has been used in various forms in many business sectors, but IGear’s use of this technology in a heavy-duty industrial environment makes clear that the application of Web technology to data acquisitions, transformation, and dissemination has moved from a specialist realm into the bone marrow of industry.
If you are not familiar with I/Gear, a firm specializing in production monitoring and cloud computing to enable access to disparate data, you will want to visit the firm’s Web site and take a look at the product line up.
Search without search is gaining momentum and in some interesting market sectors. What does this type of innovation mean for search engine optimization? No easy, quick answer at hand I fear.
Stephen E Arnold, September 15, 2010
Freebie
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