Social Media and Attensity: Pushing Forward
September 15, 2010
The social media world has become deeply rooted into the business world. The ZDNet article “Social “Rising Stars: Maria Ogneva on Scaling Social Media” gives Attensity’s Social Media Director, Maria Ogneva, a chance to discuss the importance of knowing what is going on in the social media world. According to the article social media is “heading straight into mass-market adoption, with no signs of slowing down.” It is the “#1 activity on the web” and with so much influence companies must find ways to listen to their customer online chatter and properly respond. Tools are needed that allow companies to filter customer responses, route them to the appropriate department and provide a prompt response. With so many different social media outlets, companies must decide which ones to put emphasis on and the employee assistance set up needed in order to properly handle customer issues. The social media world has become like a gossip column where customer comments, especially negative, spread like wildfire and can have lasting effects.
April Holmes, September 15, 2010
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One Response to “Social Media and Attensity: Pushing Forward”
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April, thanks for the mention of the article. I am glad you found it useful. It’s an exciting time, and with the right mindset, tools and processes, we can make our products useful to our customers and provide an awesome customer experience all around.
Cheers!
– Maria