Microsoft and Its Next Big Challenge
September 16, 2010
As the giants Apple, Facebook and Google continue to grow man wander if there is a place for Microsoft among the elite. The author of the Xconomy article “Can Microsoft Outflank Apple, Facebook, and Google? A Strategy Update” attempts to get readers to see exactly how Microsoft continues to makes moves while flying under the radar. The author points to Microsoft’s business strategies and believes 2010 could be the “turning point for Microsoft new businesses.” Bing is Microsoft’s Web search project and the key to its strategy. Due to Microsoft’s aggressive marketing efforts it is a definite and dangerous Google competitor and continues to flourish and grow. Bing also created interest with the announcement that it “is officially powering all of Yahoo’s search capabilities in the U.S. and Canada.” As Microsoft grows and spreads its wings Google may end up paying the price for dropping the ball and missing the opportunity to spread and solidify its dominance.
Stephen E Arnold, September 15, 2010
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