Apple versus Google

September 17, 2010

Google seems to emulating lots of sector leaders. Apple may be of particular interest to Google because Apple may be angling to thwart Google.

At least for now, it appears so. Reported in the Forbes blog post by Dan Frommer “Here’s How Apple Is Beginning To Destroy Google’s Core Search Business”, the App Stores are replacing the Web search engine for mobile device users, sounding a danger siren for Google.

Apple iPad users do not use Google to search for apps but use the Apple’s App Store, which is built into the phone’s operating system. This means that even if Google comes up with better apps, iPhone or iPad users just won’t find them, making it an issue of major concern to Google, which rules the Desktop search.

Google counteracts with Android, “its answer to Apple’s iOS – both on smartphones, where it has already passed Apple in market share, and on tablets, where Android-powered iPad rivals are popping up,” says Dan. However, to keep out of the murky waters, Google needs to coax the “world’s top smartphones makers – Nokia and RIM – to switch to Android.”

Leena Singh, September 17, 2010

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