Is Google Becoming Yahoo in Display Ad Methods?
September 25, 2010
Short honk: A reader sent me a link to this Web page in the September 13, 2010, BrandWeek. The reader thought I would be interested in very big multimedia “Yahoo type” of ad from the Semel era. I am not, but I wanted to document this escalation of Google’s messaging. After more than a decade, a large ad wants attention. Does this mean that revenues from other Google initiatives is not flowing at the desired rate? Is the basic ad system losing its 2004 to 2008 traction? I don’t know because I am not in the ad, PR, or sales game like the pros at BrandWeek. “Display advertising is transforming rapidly, and is at a critical inflection point”, the ad says. I don’t know if this statement is accurate, but it seems to be a footnote to “Display ads are big. They’re gonna be huge”. The links are to YouTube videos, and I am not really a video person. The contact us displays a Google form, and I have a hunch that a Googler will respond if you fill in the required “lead” data here. No link to a search box, however. Another interesting tweak in my opinion.
Stephen E Arnold, September 24, 2010
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