MarkLogic Reveals Strategies for Publishers
September 30, 2010
A reader sent me a copy of a news release from MarkLogic. “MarkLogic Unveils Strategies for Publishers to Create Innovative New Tools and Products at Frankfurt Book Fair 2010” contained some interesting information. Here are two points that jumped out at me:
- MarkLogic’s customers include, if I read the news release correctly, seem to include McGraw-Hill, Springer, Pearson Education, Thomson Reuters, John Wiley & Sons, Simon & Schuster, and Oxford University Press. That’s an impressive line up, and it certainly suggests that the company has been inroads in a number of top firms. The implication is that MarkLogic will continue to capture customers in this segment.
- MarkLogic’s system allows its customers to create new products and streamline work flow, aggregate content, syndicate content, and deliver content. The outputs? Print, of course, as well as mobile devices and digital products.
My take on this announcement is that MarkLogic has shifted from offering an XML solution to a broader information solution. XML is still there, but the message in the news release for me is that MarkLogic allows publishers to generate new revenue, reduce costs, and support the consumer’s growing appetite for content when it is wanted and how it is wanted. Looks to me that I will have to chase down a MarkLogic senior manager and find out more about the firm’s positioning for 2010 and beyond.
Stephen E Arnold, September 30, 2010
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