A Google Goal? Capture Indian SME Market
October 6, 2010
Matching its size and reputation, Google now has a suiting target. The Financial Express article “Google has 35m Indian SMEs on its radar,” reveals that India presently has only 200,000 SMEs having online presence, which is even less than 1 percent of its entire SME sector. As per the article, Google wants to convert the entire Indian SME sector into a potential customer base, and is on a “large-scale mission to educate smaller businessmen about the viability of the Internet for finding a market for their products.”
Even though the article reports about Google’s doubling of Indian SME customer base in a year, aggressive campaign for online advertising and plans for doubling its call center support, we reckon it will still be tough for Google to change the mindsets of most Indian businesspersons. Having said that, we note that the Internet usage is on a rise in India, which increases the chances of these business persons being lured to Google’s plan. I am not writing from the goose pond in Harrod’s Creek. I am writing from India. Different perspective perhaps?
Harleena Singh, October 6. 2010
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One Response to “A Google Goal? Capture Indian SME Market”
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Harleena,
You have some interesting point of view – its been 6M since you’ve written this. Do you have additional information and insights about Google’s walk in India in addressing the Adwords penetration among SMBs here?
Would love to hear more !!!
Do provide your twitter ID so can follow.
Regards,
Karnn