InQuira Inks Deal with Zebra
October 11, 2010
I learned that Zebra Technologies has selected InQuira’s natural language processing technology to enhance Zebra’s “knowledge solutions.” InQuira bills itself as a leading provider of self service and contact center support systems. Zebra’s business involves the design, manufacture, sales and supports a range of direct thermal and thermal transfer label printers, radio frequency identification (RFID) printer/encoders, dye sublimation card printers, and software.
According to CRM Marketplace,
InQuira for Web Self Service will allow Zebra to deliver customized and accurate results to partner queries initiated on its website any time of the day. Additionally, Zebra will utilize InQuira for Contact Centers to help increase agent productivity, lower training costs and improve the accuracy and satisfaction of every partner interaction.
InQuira, based in San Bruno, Calif., is an established vendor of natural language processing technology. A visitor to an InQuire-based support system can type a question in normal colloquial form. The system will parse the query, understand the user’s meaning, and display relevant information from the processed content.
The company was founded in 2002. My recollection is that two firms merged to create InQuira. I think one company was Answerfriend and the other was Electric Knowledge. In the last eight years, the engineers have supplemented search with work flow, authoring, analytics, and a feedback function.
The company was of interest to me because it was one of the first to take two search and content centric vendors, merge them, and create what appears to me a successful business. For more information about InQuira, navigate to www.inquira.com.
Stephen E Arnold, October 11, 2010
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