Lawson Like Google
October 19, 2010
I wanted to use an exclamation point at the end of the headline. But, nah. Lawson is a publicly traded company and it wants Web traffic. The company refers to Google in this passage:
Acts like Google™ search for ERP to find data fast
Search engine software from Lawson is here. Lawson M3 Enterprise Search acts like a Google™ search for your ERP business applications. Conduct business searches using this integrated, intuitive, simple-to-use enterprise search application. You gain access to relevant Lawson and non-Lawson structured and unstructured data securely, and in seconds. There’s no need to know where the data lives, because Lawson Enterprise Search makes it easy to find.Search Appliance to Work Smarter, not Harder
With Lawson Enterprise Search in place, you don’t have to spend hours, days, or weeks to navigate mountains of menus or forms, run reports, and conduct database queries. The enterprise search application enhances your Lawson user experience by getting you to the data you need securely and quickly. As a result, you gain time to focus on more strategic and value-added tasks.
Why does Lawson act like Google. The company is a Google partner.
Sample search screen. Copyright Lawson 2010.
What’s interesting to me is that I am not running into as many happy Google Search Appliance customers as I did in the period between 2006 and 2008.
What’s interesting to me is that GSA and some of the non-map enterprise editions are difficult to make jump through flaming hoops. When a dog gets singed, a call to Google for emergency vet service does not work particularly well.
Lawson apparently is a happy camper with Google’s technology for handling stru8ctured and unstructured data of the type that riddles enterprise resource planning (ERP) systems. Lawson’s eight page write up emphasizes that its M3 system can transform data into information. The white paper/brochure “Lawson Enterprise Search for M3” makes for interesting reading. There is a companion white paper/brochure “Lawson Enterprise Search – Lawson M3 Now with Google Like User Friendly Search and Full Lawson M3 Compatibility” you may want to snag.
I don’t have an opinion, but I find the “like Google” phrase great for getting traffic. My hunch is that one may want to be a Google partner before tossing this phrase into one’s Web content.
Stephen E Arnold, October 19, 2010
Freebie
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