Microsoft Has a Fan at Forbes
February 15, 2011
Our initial reaction to this write up was, public relations coup. The Wall Street Journal runs similar fluff on its online services as well. But the Forbes’ love fest with Microsoft warrants documenting.
Forbes’ “Why Microsoft Will Win the Small Business Cloud War” finds no fault with Redmond. The article lauds the company’s steady addition of key applications to the cloud, though products we’re used to, such as Word, Excel, and Outlook, aren’t scheduled to be there until later this year. Reasonable cost is another plus. Say Forbes, the real advantage Microsoft holds over its cloud competitors, however, lies in brand familiarity:
“[Microsoft’s] products are used and liked by millions of small business people around the world. We don’t want to change. We don’t want to learn new products to do the same things we’re already doing. We just want to do things quicker and better. As long as Microsoft makes it easy for us to adapt to the cloud we’ll go along with them.”
Fair enough. However, one key component was left out of this analysis: search was not mentioned. We want to know- how effectively will we be able to find what we’re looking for in Microsoft’s cloud? We wonder, “Will Forbes’ staff will be able to answer that question too?”
Cynthia Murrell February 15, 2011
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2 Responses to “Microsoft Has a Fan at Forbes”
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Of course “Will Forbes” staff won’t be able to answer how effectively will we be able to find what we’re looking for in Microsoft’s cloud.
I really don’t want to change, and don’t want to learn new products to do the same thing we’re already doing.
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