Social Search Excitement
February 16, 2011
Rumors abound. Will Google or Facebook buy Twitter. The idea is that Twitter can do the news better than more traditional services.
Business Insider reports that “Whoever Gets Social Search Right Will Beat Google — Just Like Google Beat Alta Vista.” Quite an assertion. However, we’ve been monitoring the tense rivalry between Google and Facebook. Facebook has edged Google out as the most popular website due to its social networking functions. What’s interesting to note is that back in the 1990s when Alta Vista was searching content, Google realized the number of links on a page reflected it’s relevancy. After that epiphany, they controlled the web. Now social networking data is the factor that needs to be analyzed. If you figure out the formula for social searching, you’ve got it made. The write up says:
“To be really good, a social search site should also take into account a huge range of user behavior — text messages, IMs, opinions in online forums like Yelp, even online purchases — and somehow stitch all of those pieces of information together into a coherent view.”
Here’s another thorn in Google’s side, Bing and Facebook have a business relationship. Bing will incorporate Facebook’s information into its searches. Excitement ahead.
Whitney Grace, February 16, 2011
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