Salesforce and Facebook: Dating Now
February 17, 2011
A year ago, Salesforce.com discovered collaboration. The company hired a former journalist to be an evangelist. We were not sure how the marriage of trendy chat chat would fit with the wild eyed sales orientation of Salesforce.com. We still are not sure.
We did notice that Facebook has a brand new friend and they are working on a project together, so writes Read Write Cloud, “Salesforce.com and Facebook Strengthen Ties Through Force.com Platform.” The two companies are currently looking for an application developer who will maintain and develop Force.com applications for business and external purposes. At the moment, they’ve released the Facebook Toolkit in beta. It still needs tweaking, but both companies have high hopes for it. Items in the Toolkit include Auth 2.0, JSON, pagination, REST API, and extended pagination. According to the story:
“It [The deal with Facebook] shows the value Salesforce.com places on the experience that it wants to provide customers. And for Facebook it opens a new window for the reach of its service and integration with the modern enterprise.”
Salesforce.com is the enterprise cloud champ and Facebook is the social networking king. Does this mean that Salesforce.com’s original strategy was flawed? Is there a benefit to Facebook from this deal that Salesforce.com may not see? Interesting tie up.
Whitney Grace, February 17, 2011
Freebie
Comments
One Response to “Salesforce and Facebook: Dating Now”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
[…] This post was mentioned on Twitter by Tobias Honeycutt and Trisa Evans, sean walker. sean walker said: Salesforce and Facebook: Dating Now : Beyond Search: Salesforce and Facebook: Dating Now. February 17, 2011. A y… http://bit.ly/eQX16I […]