Facebook Remains a Threat to the Google

April 18, 2011

Does Facebook’s reach know no bounds? ABC’s Good Morning America reports, “Michigan Man Finds Kidney on Facebook.

You may be familiar with the glacial pace of organ donation waiting lists. Patient Jeff Kurze of Warren, Michigan, achieved a way around that arduous process. His wife Roxy found a kidney through Facebook. Yep, just like the Egyptian dust up, the method relied upon Facebook. Even a Googler involved in some aspect of the Egyptian protest used the “F” word on a TV news program I watched. Google is search. Facebook is something else.

In the ABC article, I noted this passage:

After Jeff suffered a mini stroke last fall, doctors said it could take five years for him to climb the kidney waiting list and get the type O match he needed. That’s when a desperate Roxy took to Facebook. Wishing a kidney would fall out of the sky so my husband can stop suffering,’ Roxy Kurze, a 30-year-old web designer, wrote on her Facebook wall. ’So if anyone knows of a live donor with type O blood, PLEASE let me know.’

Facebook friend Ricky Cisco responded, and to make a long story short, the transfer was arranged. Fabulous human interest story, but the part that intrigues us at Beyond Search is this: as people turn to the Facebook community more and more to find everything from a book recommendation to an organ donation, how will Google and its ilk adapt? Will hooking a bonus to social innovation deliver a kidney to the faltering Google?

Cynthia Murrell April 18, 2011

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One Response to “Facebook Remains a Threat to the Google”

  1. Last Searches Facebook - LATEST WEB TRENDS- ONL?NE SEARCHES-GOOGLE SEARCH TRENDS – LATEST WEB TRENDS- ONL?NE SEARCHES-GOOGLE SEARCH TRENDS on April 19th, 2011 1:09 pm

    […] Facebook Remains a Threat to the Google : Beyond SearchDescription : Google is search. Facebook is something else. In the ABC article, I noted this passage: After Jeff suffered a mini stroke last fall, doctors said it could take five years for him to climb the kidney waiting list and get the type O match …http://arnoldit.com/wordpress/ .. […]

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