Blekko Gets Discovered
May 17, 2011
We have known about Blekko for quite a while. The New York Times, more recently, figured out that the search engine’s 30 percent growth in the last few months is no accident.
Now that the New York Times writes about Blekko, it is official. Move over Google and Bing, there’s a new search engine on the block. In the New York Times’ “An Engine’s Tall Order: Streamline the Search,” writer Damon Darlin explains the problems with Google search results and Blekko.com’s solution. We learned:
“While you may get them (Google search results) very rapidly, they may not be all that useful and dependable.” Various search engine optimization efforts help to artificially move a Web page or article to the top of Google’s search results page. “Web pages are created specifically to fool Google’s search algorithm in order to get a higher ranking.“
Industry veteran Rich Skrenta is behind Blekko.com, which “uses a search algorithm like Google’s or Bing’s but also gets humans, mostly volunteers, to identify the sites they know, trust and visit most often and to put those at the top of the search results.” Coverage in the New York Times helps put Blekko on the mainstream radar.
About time.
Rita Safranek, May 17, 2011
Freebie unlike the hard copy of the New York Times
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