AOL: On a PR Blitz?
May 21, 2011
“AOL’s Leader Undaunted in Overhaul Efforts,” reports the New York Times. The company that many may have written off is determined to make some new waves under new CEO, Tim Armstrong.
Mr. Armstrong has already made many changes since he joined the company two years ago. Some highlights: replacing the management team; retiring a number of products; and redesigning the way the home page displays advertising.
The most well-known change, though, is the purchase of the Huffington Post. Armstrong also placed its charismatic founder, Arianna Huffington, in charge of the company’s content business. We learned:
Indeed, Ms. Huffington, although a newcomer to AOL, is putting her imprint on its editorial coverage as leader of what is now known as the Huffington Post Media Group. Since the acquisition closed in March, she has hired experienced reporters for the Huffington Post, pushed ahead with plans for international expansion and augmented the coverage of [local news site] Patch’s paid journalists with unpaid local bloggers.
Of course, it would take reinvention for what is really a dial-up company to survive in the age of broadband. Some would call branching into the content provider market a risk, but the head honcho is confident that that’s where the future lies.
For more PR goodness about Mr. Armstrong, the former Googler with an economics and sociology degree, navigate to the Miami Herald and read “A Look at AOL CEO Tim Armstrong”. Not much content but someone is helping me see AOL and Tim Armstrong most of the places I look. I want to see top line revenue growth, bigger profits, and a soaring share price. Mr. Armstrong, though easy on the eyes, not quite as much.
Cynthia Murrell, May 21, 2011
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