The Columns of Arnold: June 2011
May 24, 2011
My for fee columns for my June 2011 deadlines are completed. No easy task with the final corrections for The New Landscape of Search flowing through the Harrod’s Creek underground cellar. This 180 page report will be priced at $20 US and 15 euros. The Pandia ordering information will be available in a few days. Now to the columns:
Smart Business Network’s column is “When With It Marketing Won’t Work”. The main point is that for many small businesses digital marketing methods are less effective than more traditional methods. The column talks about the reasons and provides some sources of information about doing non-digital selling. Spoiler alert: Newspapers and other tabloids may have cause to rejoice.
KMWorld’s column is “Image Recognition Semantics: A Job for Smart Software or an Average Human.” Google announced enhancements to its image search, then it received a US patent for a method to recognize celebrities, and at almost the same time, Google’s chairperson dumped cold water on image recognition. I review where enterprise image recognition is and provide examples of systems that work quite well. Spoiler alert: Exalead and Cognex get the nod from me.
Information Today’s column is “Google’s Shallow Draughts: Its Shift from Search to Knowledge.” I take a look at Google shift from search to knowledge. My focus is what this means for searchers and for advertisers. I won’t give any details about this write up, but I do reference Heidegger, who also struggled with knowledge.
Enterprise Technology Management’s column is “Google, the Chromebook, and the Cloud: Time as Justice.” You may recognize the reference to As You Like It. I look at Google’s proliferation of cloud devices at the same time its Blogger.com cloud publishing system crashed and was off line for 20 hours. Reality is different from what companies “like”.
No column required for the six times a year Online Magazine. We have stepped up content production on Inteltrax.com and SharePointSemantics.com. In addition, later this week we will roll out an investment centric blog called HighGainBlog.com. These blogs will be similar to Beyond Search; that is, we will not do original news. We will comment on important trends and issues in the various niches we cover. At this time, we are producing a significant amount of SharePoint information, which is interesting because the system is the subject of so many articles that talk about issues, concerns, glitches, etc.
We have added brief biographical sketches on our Writer’s Page. I have a couple of questions along the lines of “How do you produce so much content by yourself in the hollow in rural Kentucky?” The answer is, “I don’t.” My name turns up on many of the online news items, but that’s a production issue, not a signal that the addled goose is actually working more than a couple of hours a day.
Hey, I have to paddle in the goose pond.
Stephen E Arnold, May 24, 2011
Freebie unlike the reports and the for fee columns which I do write. To understand the intent of the ArnoldIT.com blogs, read the About page.
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