Baidu-Bing Partnership Still on Track
September 13, 2011
Search Engine Watch sees opportunity in the Baidu Bing partnership; see “Bada Bing! It’s Baidu Bing- English Search Marketing in China.” Chinese search engine Baidu is on the move.
Writer Michael Bonfils describes the deal wherein Microsoft’s Bing will fill the void left by Google, who famously beat feet in response to China’s censorship requirements. Google’s withdrawal left Baidu’s English language features unfulfilled. Apparently, Microsoft is willing to work with that government on content control in order to corner this market.
Bonfils suggests companies take advantage of the change (see the article for accompanying screenshots):
Say, for example, you go to Baidu.com and search for [SAP software]. You’ll see Baidu’s advertisements and listings as normal, but lower down the page, you will see three indented listings with a ‘provided by Bing message’ over these. Click on the Bing logo and you’ll be redirected to Bing’s search results for the same query. In terms of maximizing search, getting great top three positioning in Bing and Baidu for your English keywords, along with a Baidu paid search campaign, would result in three well-placed positions on the Baidu page.
He acknowledges that an English set of webmaster tools and a better English paid search ad platform would help, and hopes to see them incorporated.
The project is expected to be completed in full by the end of the year.
Cynthia Murrell, September 13, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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