Next Generation Ads: Laser Dots on Your Forehead
September 13, 2011
Targeted broadcasts may be the next step in maintaining our ever-increasingly niche specific interests. With real-time analytics, news writers and editors now have another tool to use to construct our generation’s version of journalism. Wired reports on this with their article “Real-Time analytics Turn the Web into a Targeted Broadcast.”
Analytics obviously are not a new concept. Anyone with a WordPress blog can check out how many users view their site and other related statistics.
Chartbeat has been offering analytics to mainly e-commerce sites since 2009. Now, the same company tailors this service for reporters with Newsbeat, the brand-new real-time analytics tool.
We learned the following information from the Wired article:
News editors want to know where their readers are coming from, what content they’re engaging with, whether their social media campaigns are working, which new headlines are luring readers in and which new advertisements may be turning them off.
All of this data allows news sites to match their stories to interested readers—sounds great.
However, it would be interesting to know if certain content is filtered. If this is the case, then how will people not involved in an event or activity receive information?
Megan Feil, September 13, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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