Vivsimo Embraces Webinars
September 17, 2011
As financial storms rip through the business environment, many search and content processing vendors are looking for more effective ways to generate sales leads and close deals. dtSearch, for example, uses various shareware distribution channels to makes its demonstration system available to potential buyers. We learned that Vivisimo is embracing Webinars; that is, online programs which allow a presenter to “talk to” a number of attendees.
As the workplace is changing to include more and more at-home employees, the sharing of information between companies is also changing. The webinar is being utilized more frequently as proved in two cases as reported in the article, “TMCnet Customer Experience Management Week in Review”, on TMC Net.
Teletech hosted a Webinar called, Creating a Better Customer Experience with At-Home Associates, that focused on the benefits of at-home employees and how companies can often increase customer relations while keeping costs down – a win-win for every company.
Pittsburgh enterprise search software company, Vivisimo also hosted a webinar called, Gaining Customer Insights from Unstructured Data. As Tracey Mustacchio, vice president of marketing at Vivisimo, explained about the webinar (as quoted in the article),
The growth of unstructured data sources forces companies to implement initiatives that leverage the data and empowers customer-facing professionals to hold intelligent conversations with customers. Organizations that are able to capture and utilize knowledge from all customer touch points across the enterprise win.
While there is no doubt that the Webinar is quickly replacing face-to-face physical seminars, it also is a great marketing tool for companies such as Vivisimo. Much like the message Teletech was preaching, any time a company can increase customer relations and keep costs down, everyone wins.
As Fly Conferencing, a leader in Webinar services, points out to companies interested in webinars as a marketing tool, “Webinars that provide free information of interest to your market segment are the most effective way to creating a solid bond of trust between you and your email list. This trust will make it easier to market your products to those individuals later.”
We will report on other cost effective alternatives to attending conferences, printing flashy brochures, and traditional advertising programs.
Catherine Lamsfuss, September 17, 2011
Sponsored by Pandia.com, publishers of The New Landscape of Enterprise Search
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