Decide: Another Predictive Play
September 21, 2011
Purchasing big ticket items, specifically technology, is always a challenge. The price, trends, and efficiency of products varies greatly depending on the timing of your purchase.
New startup Decide is focused on helping consumers decide when to purchase items based on intelligent predictions monitored by price trends, rumors, news, and technical specifications. Technology Review’s article, “Algorithms Tell Consumers When to Buy Tech Products” discusses the process. We learn:
Etzioni (chief technology officer and cofounder of Decide) says the long-term impact of price prediction could be huge. It’s not just a question of when to buy a flashy new toy, he says. As companies become better at predicting prices and features for all types of devices, buying at the right time could help consumers own better-quality products across the board.
At what point do I end my search and let vendors predict what I need and when I need it? The company seems to have good intentions at saving me money, but I enjoy the independence I have while shopping and decision-making when to purchase items. I like to wait when new products come on the market to research reviews and see the price drop. I also like to think I am intelligent enough to complete this process on my own without waiting too long for the product to become outdated.
We have noticed a flurry of publicity about Dr. Etzioni, and we are forming the hypothesis that he may be in Decide marketing mode.
Andrea Hayden, September 21, 2011
sponsored by Pandia.com
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
