Foodchannel Vertical Search: More Stickiness?
September 23, 2011
Foodchannel.com has become one of the first consumer food sites to deploy a new semantic search bar technology.
Vertical Search Works announced the launch of VSW Search, a new search bar that publishers can use free of charge. The search bar will direct visitors to a publisher-branded results page rather than immediately being directed away from the publishers’ site. PR Newswire’s article, “Vertical Search Works Launches VSW Search™, a Semantic Search Platform for Web Publishers” details the release:
‘We believe VSW Search™ is the “killer app” for search,’ said Colin Jeavons, CEO of VSW. ‘Publishers on the Web are thirsty for page views, and by delivering a semantic-powered search, we can help them better engage consumers by offering relevant, actionable search results.’
The technology understands a search term as a concept instead of as a keyword. By understanding the searcher’s intent with the semantic technology as well as keeping visitors on a publishers’ results page, I wonder how much a user’s search is going to be dictated by these results. It is an interesting approach to say the least.
For more information, visit www.verticalsearchworks.com.
Andrea Hayden, September 23, 2011
Sponsored by Pandia.com
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