Intelligenx Outraces Competitors for the Kia Account in Chile
September 25, 2011
Digital marketing agency Intelligenx launched a major viral campaign for Kia in Chile. The ad promotes the new Kia Morning car model. The press release, “Campaña de marketing viral Kia Morning,” gives more details. The official white paper can be accessed here.
The ad campaign joined with the major social networks and platforms, providing participants interactive components to share with your friends.
Analysis of the campaign proves it was a major success, greatly increasing positive buzz surrounding Kia and its new car model. The power of such campaigns is clear, and innovators like Intelligenx will continue to move and shape the way web chatter is utilized and influenced by companies.
Emily Rae Aldridge, September 25, 2011
Sponsored by Pandia.com
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