UK Demands Stricter Piracy Regulations From Google

September 26, 2011

Recently the UK government, spearheaded by Culture Secretary Jeremy Hunt, has been pressuring Google to make life for difficult for companies that break copyright laws. One way of doing this would be to limit their searchability. According to the Silicon.com article Seek and Ye Shall Not Find: Google Asked to Hide Piracy Sites From Search Hunt said:
We intend to take measures to make it more and more difficult to access sites that deliberately facilitate infringement, misleading consumers and depriving creators of a fair reward for their creativity.
According to a Google blog post  from Sept 2, the company has been working to fight this issue since December. It’s strategy has been: to act on reliable copyright takedown requests within 24 hours, to prevent terms closely related to piracy from appearing in Autocomplete, to improve their anti-piracy review, and to increase visibility of authorized preview content in search results.Requiring Google to monitor the organizations that appear in their search results seems like a fairly logical idea. However, it leads me to ask who will monitor the person doing the scrubbing?

Jasmine Ashton, September 26, 2011

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