Digital Reasoning and Entity Based Analytics
October 5, 2011
As the entity-based analytics discipline becomes more prominent in the business sector, private company Digital Reasoning has already made great strides in setting the standard for achieving actionable intelligence.
Dr. Ric Upton will be leading Digital Reasoning’s Washington, DC area office and team in this exciting time for the company. Their product Synthesys is exactly what analysts require in this era of ever-amassing data.
While many other firms offering intelligence software focus on an aspect of entity extraction, Synthesys provides analysts with a comprehensive package for automating the interpretation of big data when the work of search and content processing systems has been undone.
In an exclusive Arnoldit.com interview, Upton revealed how Digital Reasoning deals with such high volumes of real time information. He said:
[O]ur processing and analytics often have to complement these high volume data flows. We do this in part through judicious use of cloud-based processing augmented by intelligent methods of processing and storing data as it becomes available so that we can avoid the need to perform batch processing or redundant processing of previously-captured data.
The real value is their focus on content centric analytics instead of using statistical algorithms to analyze structured data. Essentially, they decipher the subtext and implicit meanings of content that doesn’t have to be well-structured. The real feat in this is that Digital Reasoning can automate this analysis without any data preparation.
Without Digital Reasoning’s systematic interpretation of data, analysts and clients would actually have to spend hours upon hours of time reading and comprehending content.
Upton shared the reasons why clients have typically used their software:
Our ability to automate understanding is critical to customers with concerns about time, accuracy, completeness, or even the ability to leverage the massive amount of data they have generated.
Serving as an intermediary between the raw data and analysts in the business process, this software has the capabilities to understand the subtleties of the human language. Synthesys can understand the underlying messages in the context of the content’s medium—whether it is a blog, a tweet, or an SMS.
In the interview, Upton sheds insight into how this rich entity extraction manifests itself:
We don’t just extract a name, we can develop and create a persona – the sum of what a person is called, where they have been and when, their relationships with other persona, their behaviors over time, etc.
Digital Reasoning is already looking towards the future, which forecasts that other media such as video and audio sources hold clout as data. As they work on developing methods to analyze these structures, competitors’ opportunities to dominate this field dwindle away.
Megan Feil, October 5, 2011
Sponsored by Pandia.com
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