Google Amazon Dust Bunnies

October 13, 2011

The addled goose has a bum eye, more air miles than a 30 something IBM sales engineer, and lousy Internet connectivity. T Mobile’s mobile WiFi sharing gizmo is a door stop. Imagine my surprise when I read “Google Engineer: “Google+ Example of Our Complete Failure to Understand Platforms.” In one webby write up, the dust bunnies at Google and Amazon were moved from beneath the bed to the white nylon carpet of a private bed chamber.

I am not sure the information in the article is spot on. Who can certain about the validity of any information any longer. The goose cannot. But the write up reveals that Amazon is an organization with political “infighting”. What’s new? Nothing. Google, on the other hand, evidences a bit of reflexivity. I will not drag the Motorola Mobility event into this brief write up, but students of business may find that acquisition worth researching.

Here is the snippet which caught my attention:

[A] high-profile Google engineer … mistakenly posted a long rant about working at Amazon and Google’s own issues with creating platforms on Google+. Apparently, he only wanted to share it internally with everybody at Google, but mistaken shared it publicly. For the most part, [the] post focuses on the horrors of working at Amazon, a company that is notorious for its political infighting. The most interesting part to me, though, is … [the] blunt assessment of what he perceives to be Google’s inability to understand platforms and how this could endanger the company in the long run.

I want to step back. In fact, I want to go into MBA Mbit mode.

First, this apparent management behavior is the norm in many organizations, not the companies referenced in the post.I worked for many years in the old world of big time consulting. Keep in mind that my experiences date from 1973, but management idiosyncrasies were the rule. The majority of these management gaffes took place in a slower, not digital world. Sure, speed was important. In the physics of information speed is relative. Today the perceived velocity is great and the diffusion of information adds a supercharger to routine missteps. Before getting too excited about the insights into one or two companies, most organizations today are perilously close to dysfunction. Nothing special here, but today’s environment gives what is normal some added impact. Consolidation and an absence of competition makes the stakes high. Bad decisions add a thrill to the mundane. Big decisions weigh more and can have momentum that does more quickly than a bad decision in International Harvester or NBC in the 1970s.

Second, technology invites bad decisions. Today most technologies are “hidden”, not exposed like the guts of a Model T or my mom’s hot wire toaster which produced one type of bagel—burned. Not surprisingly, even technically sophisticated managers struggle to understand the implications of a particular technical decision. To make matters worse, senior mangers have to deal with “soft” issues and technical training, even if limited, provide few beacons for the course to chart. Need some evidence. Check out the Hewlett Packard activities over the last 18 months. I routinely hear such statements as “we cannot locate the invoice” and “tell us what to do.” Right. When small things go wrong, how can the big things go right? My view is that chance is a big factor today.

Third, the rush to make the world social, collaborative, and open means that leaks, flubs, sunshine, and every other type of exposure is part of the territory.. I find it distressing that sophisticated organizations fall into big pot holes. As I write this, I am at an intelligence conference, and the rush to openness has an unexpected upside for some information professionals. With info flowing around without controls, the activities of authorities are influenced by the info bonanza. Good and bad guys have unwittingly created a situation that makes it less difficult to find the footprints of an activity. The post referenced in the source article is just one more example of what happens when information policies just don’t work. Forget trust. Even the technically adept cannot manage individual communications. Quite a lesson I surmise.

In search and content processing,the management situation is dire. Many companies are uncertain about pricing,features, services, and innovation. Some search vendors describe themselves with nonsense and Latinate constructions. Other flip flop for search to customer support to business intelligence without asking themselves, “Does this stuff actually work?” Many firms throw adjectives in front of jargon and rely on snake charming sales people to close deals. Good management or bad management? Neither. We are in status quo management with dollops of guessing and wild bets.

My take on this dust bunny matter is that we have what may be an unmanageable and ungovernable situation. No SharePoint governance conference is going to put the cat back in the bag. No single email, blog post, or news article will make a difference. Barn burned. Horse gone. Wal-Mart is building on the site. The landscape has changed. Now let the “real” consultants explain the fix. Back to the goose pond for me. Collaborate on that.

Stephen E Arnold, October 13, 2011

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Stephen E. Arnold monitors search, content processing, text mining and related topics from his high-tech nerve center in rural Kentucky. He tries to winnow the goose feathers from the giblets. He works with colleagues worldwide to make this Web log useful to those who want to go "beyond search". Contact him at sa [at] arnoldit.com. His Web site with additional information about search is arnoldit.com.