D&B Rolls Out D&B Direct
October 19, 2011
After promising last August to help Salesforce build Data.com, a relational database management system, into a service that fills the gaps created by crowdsourcing, Dun & Bradstreet announced, on October 4, that they are building in a new direction, launching a Web Services API called D&B Direct.
D&B Direct is a new application programming interface which makes it possible to access D&B’s business information from any application or platform. The goal is to allow clients to use their own applications to utilize live, professionally researched data on the world’s businesses.
According to the ReadWrite Hack article, Dun & Bradstreet on the Value of Researched vs. Crowdsourced Data Mike Sabin, vice president of sales and marketing solutions for D&B said:
D&B has built out this infrastructure that allows us to identify companies, track them over time, link pieces of data to those companies, and put them in the broader context of their corporate hierarchies, so that you can see the entire picture. I think being able to use those things as ‘coat hangers,’ if you will, on which you can hang additional pieces of information, becomes very important with the coming explosion of data that everybody’s seeing down the pike.
Having applications that can make high value content available for decision makers is a pied piper offering. We still think this technology needs expert human analysts and information professionals to use those promising platforms.
Jasmine Ashton, October 19, 2011
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