Hewlett Packard and Semantic Search
October 26, 2011
Semantic search is important trend but we did not automatically link Autonomy with semantic search. Hewlett-Packard owns Autonomy, and it sees more deeply into the Bayesian technology than we do, of course.
HP seems to see Autonomy as a semantic tool which can extract information from unstructured data. HP paid $10.3 billion for Autonomy and is rallying around the notion that unstructured information is a big money-maker.
We learn more about the trend in a MediaPost Blogs’ post, “Semantic Search and Raw Data On Rise”. The article stated:
“Search engines are also looking more toward semantic search. Colin Jeavons, Vertical Search Works president and CEO, said the company will launch mobile voice search for the iPhone and phones running Android operating system next week to support the company’s semantic search engine technology for computers and tablets…
Jeavons said publishers will have an option to support voice-activated mobile Web search. ‘We share the revenue with content producers, so they get paid for carrying it,’ he said. ‘Users also get a faster search experience when using a mobile device.’”
It isn’t just HP. The other search giants are into semantics as well. Google, Bing, and Yahoo. Lots of talk does not make the complex content processing systems semantic. Our opinion? Semantics are best kept under the covers and out of the hands of marketers. Semantic methods are a complement, not the final solution to search woes.
Andrea Hayden, October 26, 2011
Sponsored by Pandia.com
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