SAS Creates Customer-Centric Analytics Software
December 4, 2011
Business analytics and software firm SAS recently unveiled the Phillippine’s first customer intelligence software that can analyze data from online conversations and relationships in social networking sites.
The SAS Customer Intelligence, includes a range of applications that allow firms to better understand their customer base. These include: customer analytics, forecasting, and credit-scoring to choreographing multi-channel marketing strategies and gathering marketing data from social media.
NewsBytes Phillippines reported on the new software in the November 25 article “SAS Rolls Out First BI Software For Social Media in PH.”
the article states:
“SAS global senior product marketing manager Ken King said in a press briefing that the new software is a comprehensive tool that can monitor and analyze data from social media – a capability that ordinary statistics services such as Facebook analytics cannot provide.”
Customer decisioning is an important focus area for any business so I’m glad to see SAS’ investment in this area. This software will allow organizations to gain deeper customer insight, create and manage a customer-centric data repository, predict customer behavior, and give accurate customer profiles.
Jasmine Ashton, December 04, 2011
Comments
One Response to “SAS Creates Customer-Centric Analytics Software”
-
- Subscribe to Beyond Search
Feature archive
News archive
-
Finally! A Philippine made and based Analytics Software! Thanks SAS!