Google Manages Conference Size with an Entrance Exam
December 9, 2011
New marketing spin from Google, a company which is now advertising on television, a medium the company once reviled.
As most conference organizers try to increase paid attendance, the Google is taking action to reduce the number of attendees and make sure that only “real” Googley people attend. Google marketing professionals and okay partners are, of course, exempted from the conference attendance admissions test. Silicon Filter reported that prospective attendees to the 2012 Google I/O conference have to take a test. Point your browser to “Google I/O Moved to June and Extended to 3 Days, Developers Will Have to Code for Tickets.”
According to Monica Tran from the I/O team, the search giant received a unique opportunity to extend the conference to three days so it will be postponing the conference by two months. The new dates are June 27 to 29 at the Moscone Center West In San Francisco.
In addition to the date and length change, Google has also found a unique way of controlling the event size.
The article states:
Tran also hinted at a new application process for I/O. The last event famously sold out in less than an hour. This time around, it looks like developers will have to compete for spots at I/O. Tran tells potential attendees to use the two extra months to “brush up on [their] coding skills,” as this will “come in handy when the new application process opens in February.
Google is always on the cutting edge, it only makes sense that it’s I/O conference application process would be as well. Interesting idea. How many other conference organizers will adopt the admission’s test? As Jack Benny allegedly said, “I’m thinking. I’m thinking.”
Jasmine Ashton, December 9, 2011
Sponsored by Pandia.com
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
